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February 12, 2018

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Q61. Jennifer placed a special product advertisement on the home page of her e-commerce site. 

After one week, she reviewed her server logs to see how many visitors clicked the ad, completed the registration page and then entered credit card information to purchase the product. Jennifer's site path analysis is a review of: 

A. good e-commerce advertising. 

B. customer satisfaction surveys. 

C. controlled-navigation click patterns. D. live usability testing and role playing. 

Answer:


Q62. An international online auction company wants to use a payment service that supports payment processing and is limited to auction purchases only. Which of the following would best meet the company's needs? 

A. eBay 

B. BidPay 

C. PayPal 

D. AuctionPay 

Answer:


Q63. Increasing the ability of a Web server to support a greater workload by increasing the resources on the server (for example, memory, processor speed, number of processors) is known as: 

A. sizing up. 

B. clustering. 

C. scaling up. 

D. scaling out. 

Answer:


Q64. Which of the following site creation models would be most appropriate for a site needing customer relationship management (CRM) and personalization? 

A. Online instant storefront 

B. Mid-level online instant storefront 

C. Mid-level offline instant storefront 

D. High-level offline instant storefront 

Answer:


Q65. Which of the following site creation models would be most appropriate for a site needing easy administration and implementation as well as minimal business owner control? 

A. Online instant storefront 

B. Mid-level online instant storefront 

C. Mid-level offline instant storefront 

D. High-level offline instant storefront 

Answer:


Q66. You are logged on to a Windows system. You suspect a problem with your Oracle database, and want to view the pertinent information related to the problem. What log should you check? 

A. Error log 

B. Security log 

C. Application log 

D. Networking log 

Answer:


Q67. Which of the following is a primary concern when configuring a shopping-cart system? 

A. The initial connection cost 

B. Compatibility with ODBC and ASP 

C. Payment gateway support of SSL/TLS 

D. Compatibility with the payment gateway 

Answer:


Q68. The certificate authority (CA) cryptographically signs a certificate file with its private key. Anyone can verify the certificate signature with the public key. This is known as: 

A. hash encryption. 

B. binary-key encryption. 

C. symmetric-key encryption. 

D. asymmetric-key encryption. 

Answer:


Q69. A customer living in Canada has purchased a product from a company in France. This product will be shipped to the customer. Which of the following might be levied on this transaction? 

A. Tariff 

B. Sales tax 

C. Provincial tax 

D. Value-added tax (VAT) 

Answer:


Q70. You will be hiring someone to localize your e-commerce site in order to reach a specific audience. Which of the following is most essential for the person you hire to effectively complete the job? 

A. The ability to communicate clearly with the team that created the site 

B.  An understanding of the scripting language and database type used on the site 

C. An understanding of the language and culture of the audience you want to reach 

D. An understanding of the importance of the just-in-time (JIT) process to the company 

Answer:



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